We are connected through
sports
We all love games, as when playing,
We know we are together.
Our products & services
Research and market reports
We have more than 25 years’ experience working across global sport industry.
Development programmes & training
We have worked with the world top institutions in China, Saudi Arabia, Qatar, Dubai.
Content creation
We have extensive experience in journalism and in producing media contents
We also provide
Policy and strategy consulting
Our work focuses are on the geopolitical economy of sport and marketing in sport industry.
Events
We know that understanding and trust are in the center of any successful business.
“Sporting should no longer be defined by nationality. Sporting is branding.”
Simon Chadwick
Yihan Hu
ABOUT US
SASBC is a bridge-builder agent between China and Arab countries in sports business and the entertainment industry.
Our founders have extensive experiences in academia, consultancy and journalism, they accumulate particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasia context.
Find more about the latest book of Professor Simon Chadwick Geopolitical Economy of Sport
The Geopolitical Economy of Sport
Also interested in the sport business?
Whether you’re interested in following the latest news happened in China and the Arab countries, or you would like to get to know more about us and our business, let’s get connected now.